Our Team
Sia Singh — Founder & Creative Director
Sia Singh is the Founder and visionary behind the brand, leading overall strategy, creative direction, and business growth. Drawing from a diverse background in brand building and digital marketing, she crafts intentional, elevated experiences that connect deeply with audiences.
With a strong focus on community, design, and innovation, Sia oversees every aspect of the brand's ecosystem—from initial concept to execution. Her approach blends creative storytelling with strategic scaling to build a meaningful, sustainable presence.
Sia is dedicated to curating thoughtful spaces and products that empower individuals to connect, create, and live authentically.
Kristie Palin — Founding Experience Host
Kristie Palin is the Sunday Club Host, responsible for cultivating engaging, memorable community gatherings and events. With extensive experience in performance, host management, and creative production, Kristie brings natural charisma and seamless coordination to every activation.
Having worked across television, live entertainment, and event hosting, she specializes in creating welcoming atmospheres that spark genuine connection. Her background allows her to curate fluid, high-energy experiences tailored to diverse audiences.
Kristie is passionate about fostering inclusive, uplifting spaces where community members can gather, collaborate, and share meaningful moments.
Subha Ganewatta Mampitiya — Lead Stylist
Subha Ganewatta Mampitiya serves as the Lead Stylist, shaping the visual identity, aesthetic direction, and spatial curation for the brand. Backed by years of experience in fashion, editorial styling, and visual merchandising, Subha translates brand concepts into striking visual narratives.
Her expertise spans wardrobe styling, visual storytelling, and trend forecasting, ensuring every photoshoot, layout, and collection looks cohesive and elevated. She brings a keen eye for detail, color, and texture to every project.
Subha believes that styling is a powerful tool for self-expression and is committed to elevating the brand’s visual story across every touchpoint.
Bethany Hoyt — Head of Production & Product Development
Tegan Podosky — Technology & Automation Lead
Tegan Podosky is the Technology & Automation Lead, managing the digital infrastructure, web systems, and automated workflows behind the brand. Bringing a wealth of experience in web development, tech integrations, and process optimization, Tegan ensures seamless operational efficiency.
From building scalable website features to setting up automated customer journeys, Tegan optimizes systems so the brand runs smoothly behind the scenes. Her technical expertise allows the team to deliver intuitive, high-performance digital experiences.
Tegan is dedicated to leveraging technology to build smart, scalable systems that elevate user interaction and team efficiency.
Susan Whiteman serves as the Strategy & Data Lead, driving business intelligence, analytics, and growth planning across all brand channels. With an analytical background in data analysis, audience insights, and strategic planning, Susan turns complex data into actionable growth strategies.
She oversees market analysis, funnel optimization, and performance tracking to ensure every initiative is backed by clear metrics and customer-centric insights. Her work balances data-driven precision with creative brand goals.
Susan is passionate about using data to optimize customer experiences, streamline decision-making, and support sustainable business growth.
Almendra Treviño — Founding Independent Artist
Almendra Treviño is a Founding Independent Artist whose creative work helps shape the visual identity and artistic depth of the brand. With a background spanning fine arts, illustration, and multidisciplinary design, Almendra brings a vibrant, expressive perspective to every project.
Her artwork explores texture, form, and storytelling, creating captivating visual elements for product lines, packaging, and brand campaigns. Her distinct style adds depth, authenticity, and artistic character to the entire roster.
Almendra is passionate about creating art that resonates deeply, bridging personal expression with collaborative, community-focused design.
Susan Whiteman — Strategy & Data Lead
Bethany Hoyt is the Head of Production & Product Development, overseeing the end-to-end lifecycle of every physical and digital offering. With a strong foundation in product management, sourcing, and operational execution, Bethany ensures all products meet the highest standards of quality and design.
She bridges the gap between creative concepts and practical delivery, managing supplier relationships, production timelines, and quality assurance. Her strategic oversight keeps projects running efficiently while maintaining uncompromising design integrity.
Bethany thrives on bringing ambitious creative ideas into tangible, beautifully crafted realities for our community.
Roberta Montorfano is a Founding Independent Artist, bringing distinct artistic vision, original artwork, and creative craftsmanship to the brand's collections. Recognized for her work across design and visual arts, Roberta infuses authentic, handcrafted beauty into brand collaborations and bespoke pieces.
Her artistic practice draws inspiration from heritage design, modern aesthetics, and organic textures, resulting in timeless visual elements. As a founding artist, she plays a central role in establishing the brand’s unique artistic heritage.
Roberta is inspired by the intersection of art and daily life, creating pieces that evoke emotion and elevate everyday environments.
Roberta Montorfano — Founding Independent Artist
